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Siapa yang tidak setuju jika bisa berbisnis dapat dilakukan kapanpun, dimanapun, dan bagi siapapun. Cara ini hanya bisa dilakukan dengan cara online. Yup, berbekal koneksi internet dan gadget sudah bisa melakukannya.

Baca juga:
Fenomena STARBox, Senjata Baru untuk UKM Indonesia Hadapi MEA

Masalahnya, kebanyakan pebisnis mengawalinya dengan terburu-buru. Mulai dari konsep dan tujuan, hingga cara memaknai media sosial. Berikut Kesalahan Fatal Pebisnis Pemula di Media Sosial:

1. Tidak Terkonsep dan Tidak Terstruktur

Kebanyakan pebisnis pemula di media sosial termotivasi dengan akun-akun lain yang sudah lebih dulu sukses. Sayangnya mereka hanya mencontoh yang terlihat dari akun-akun tersebut tanpa tahu kenyataan dibalik kesuksesannya.

Kebanyakan mereka juga menggunakan konsep dan menyusun rencana berdasarkan contoh-contoh yang biasa dilakukan orang berbisnis di media sosial. Maka tidak heran jika kita sering berjumpa dengan penjual di media sosial dengan pola dan taktik yang sama.

Padahal, tidak semua calon pembeli di media sosial "mempan" dengan cara yang sama.

2. Menambah Fans atau Followers Sebagai Tujuan Awal

Kebanyakan pebisnis memulainya dengan memperbanyak fans atau followers. Jumlah fans atau  followers dianggap dapat mempengaruhi kredibilitas pemilik akun.

Mensiasati hal tersebut, kebanyakan pebisnis pemula tanpa ragu "membeli" fans atau followers agar dapat segera bersaing dengan akun bisnis lain yang sudah lama ada dengan jumlah fans atau followers yang jumlahnya sudah cukup banyak.

Punya banyak fans atau followers dalam waktu singkat. Salah? Tidak juga.

Sayangnya kebanyakan orang hanya menghamburkan uang dengan membeli fans atau followers yang tidak jelas asal usulnya. Belum lagi kebanyakan akun-akun yang dibeli tersebut merupakan akun tidak aktif yang tidak memberikan respon terhadap konten kita.

Contohnya, akun bisnis yang memiliki jumlah fans atau followers sebanyak 100.000 hanya mendapatkan komentar sebanyak 10 orang pada konten. Pasti terlihat aneh.

Padahal, fans atau followers itu adalah calon pembeli, mengapa harus membeli mereka yang tidak akan membeli?

Jadi, lupakan soal jumlah fans atau followers demi kredibilitas akun. Mari memulainya dengan komunikasi yang baik dengan audiens.

Karena setiap komunikasi yang baik dengan fans atau followers dapat dilihat oleh akun-akun lainnya. Sehingga lebih dapat meningkatkan kredibilitas akun dibandingkan jumlah fans atau followers yang hanya bisa terdiam.

3. Fokus pada "Konten adalah Raja"

Hampir setiap orang yang setiap harinya menggunakan media sosial untuk bisnis selalu berusaha keras membuat kontennya terlihat menarik dan dapat mendatangkan perhatian dan repon dari audiensnya. Bahkan bagi mereka yang sudah sekian lama mempelajari internet marketing juga mengadopsi konsep ini.

Sayangnya kebanyakan mereka hanya fokus terhadap bagaimana membuat konten yang dapat menarik minat audiensnya. Kebanyakan mereka tidak menyadari bahwa menciptakan hubungan demi mencapai popularitas bisnis jauh lebih baik dibandingkan konten yang indah sekalipun.

Contohnya:
Akun populer yang hanya berupa konten sederhana mendapatkan ratusan komentar. Sedangkan akun (tidak populer) dengan berbagai konten atraktif hanya mendapatkan puluhan komentar.

Populer memang bisa di dapatkan dari konten, karena konten dapat menciptakan kesan dan dapat diingat audiens. Tapi menjalin hubungan dengan audiens jauh lebih baik.

Lebih lengkap:
Konten adalah Raja di Media Sosial? Itu Kuno!

4. Berusaha Menjadi Viral

Siapa yang tidak suka jika bisnisnya menjadi perbincangan banyak orang. Sayangnya, popularitas yang ingin didapatkan para pebisnis pemula hanya dianggap berasal dari konten yang viral.

Tidak semua yang viral memiliki makna positif. Tidak semua yang viral dibuat secara sengaja (alami). Dan yang terpenting, tidak semua yang viral berlangsung selamanya.

Jadi, membuat bisnis menjadi viral dengan makna yang positif saja sudah sangat sulit. Dan menjadi lebih sulit lagi ketika mempertahankannya.

Lebih lengkap:
Fenomena Konten Viral di Media Sosial

5. Bisnis Online TIDAK Selamanya Harus Online

Ada kalanya ketika audiens merasa sangat puas ketika dapat berjumpa langsung dengan penjual bisnis atau mengunjungi langsung ke tempat si penjual.

Meet and Greet menjadi sangat penting bagi audiens yang berinteraksi dengan akun penjual, baik bagi mereka yang sudah lama atau baru mengenal akun penjual.

Hubungan khusus antara penjual dan pembeli yang tidak didapat hanya dengan menatap konten foto atau video dapat menjadikan kesan yang mendalam bagi calon pembeli.

Sayangnya, kebanyakan pebisnis pemula menganggap kalau konsep tersebut hanya membuang waktu dan modal. Padahal, pebisnis pemula yang baru menjajakan dagangan di media sosial sangat minim kepercayaan.

Banyaknya tren permintaan cash on delivery (COD) sebagai cara bertransaksi adalah salah satu yang sering dijumpai oleh pebisnis pemula di media sosial.

6. Konten yang Membosankan

Kebanyakan pebisnis pemula hanya ingin produknya terjual, sehingga semua konten hanya tentang foto produk, harga, penawaran dan kontak penjual sehingga memenuhi isi akun.

Lalu, apa yang membedakannya dengan berjualan di situs jual beli online?

Padahal, masih banyak topik untuk konten yang dapat dibuat berdasarkan tren atau momen, atau menyajikan produk dengan kemasan konten yang berbeda.

Sayangnya, pebisnis pemula lebih mengutamakan hasil penjualan dibandingkan eksplorasi tentang cara menjual.

7. Tanpa Analisis dan Kesalahpahaman Analisis

Ibarat berlayar kelautan, kebanyakan pebisnis pemula hanya membutuhkan perahu. Tidak peduli apakah mereka menggunakan dayung, layar, atau mesin. Mereka bahkan tidak memerlukan kompas.

Contohnya, mereka tidak peduli interaksi atau reaksi audiensnya seperti apa. Mereka juga tidak tahu kapan waktu yang tepat untuk melakukan posting konten.

Di lain soal, kebanyakan dari mereka mendapatkan hasil analisis bukan dari akun sendiri, melainkan dari hasil analisis luar.

Misalnya, tren analisis oleh pakar media sosial menunjukkan kalau audiens tengah online pada pukul 12.00 hingga 13.00, waktu yang tepat untuk melakukan posting. Kenyataannya, analisis tersebut bukanlah didapat dari fans atau followers kita, melainkan dari akun-akun lain yang dianalisis oleh pakar tersebut. Sehingga hasilnya bisa berbeda dan dapat berubah sewaktu-waktu.

Jadi, setiap akun memiliki hasil analisis yang berbeda-beda. Jika ingin menganalisis, mulailah dengan akun yang dikelola.

Menganalisis langsung dari alat seperti facebook insights atau twitter analytics lebih dari cukup.

Lebih lengkap:
Mengenal Reach dalam Social Media, Pentingkah?
dan
Fitur Analisis Konten dalam Social Media

8. Menggunakan Media Sosial tapi TIDAK Bersosial

Kebanyakan akun bisnis hanya berorientasi terhadap transaksi jual beli, penawaran, diskon, tanya jawab seputar produk atau jasanya. Jika di luar hal yang berkaitan dengan bisnis pribadinya, mereka tidak peduli.

Misalnya, akun bisnis ingin terlihat "besar" dengan jumlah followers yang banyak dan following yang sedikit. Perbandingan followers dan following bisa 1:100.000 atau lebih. Ada banyak akun bisnis yang memiliki brand terkenal menerapkan konsep ini. Dan ini normal.

Namun jika sebagai pebisnis pemula menerapkan konsep ini, kesan audiens yang diharapkan justru sebaliknya. Ego seperti itu menjadi kesalahan fatal bagi pebisnis pemula.

Di media sosial, hal ini seperti memiliki kesan negatif tentang pemilik atau pengelola akun yang mencari teman. Tapi kenyataannya tidak ingin berteman. Berharap mendapatkan banyak followers, tapi tidak ingin mem-follow.

9. Komunikatif yang Responsif

Membangun brand di media sosial memang tidaklah mudah. Popularitas akun juga membutuhkan proses yang tidak mudah.

Sayangnya, keinginan memiliki banyak calon pembeli tidak diimbangi dengan respon cepat dengan pesan yang tepat.

Ini seperti penjual yang ingin didatangi banyak calon pembeli, tapi ketika pembeli datang tidak tahu harus bicara apa atau melakukan apa.

Hal ini dinilai wajar ketika pebisnis pemula hanya fokus dengan membuat konten, menambahkan jumlah followers, dan menganalisa. Tapi tidak siap menghadapi pelanggan.

10. Merasa Bisnis Sudah Besar

Banyaknya pelanggan yang melakukan pemesanan dan memberikan testimoni positif seringkali menjadikan pebisnis pemula berpikir untuk fokus terhadap interaksi yang dianggap penting saja.

Mereka hanya akan memprioritaskan fans atau followers yang memang sudah ingin melakukan pemesanan, transaksi dan memberikan testimoni. Sedangkan perlakuan yang beda didapatkan oleh fans atau followers yang masih bertanya-tanya, tawar menawar, atau yang bersifat keluhan.

Kesimpulan

Media sosial merupakan alat berhubungan sosial dengan banyak orang melalui jaringan internet. Tanpa merubah makna, pebisnis yang menggunakan media sosial sebagai alat pemasaran sebaiknya juga memahami fungsi dan makna media sosial itu sendiri.


(***)


Oleh:
Praktisi Humas & Pemasaran Digital
Ada banyak ide bisnis bagi setiap orang yang baru berniat membangun bisnisnya. Namun tidak semua ide bisnis dapat tersalurkan dengan baik dalam praktiknya. Namun selalu ada banyak cara untuk mengetahui kecocokan antara bisnis dan kepribadian pemiliknya. Salah satunya adalah dengan melewati serangkaian test di bawah ini.

Bingung Ingin Berbisnis Apa di 2017? Ikuti Test Kepribadian Ini!

Oleh:
Praktisi Humas & Pemasaran Digital


500+ Lebih Daftar Lengkap Shortcut Photoshop CS5 - Sony Swangga

Pengguna Photoshop di Microsoft Windows pasti tidak asing dengan shortcut (tombol pintas) yang biasa digunakan. Shortcut dianggap dapat memudahkan pekerjaan dan mempersingkat waktu pengerjaan daripada banyak menggeser mouse ataupun melakukan banyak klik.

Namun tidak semua orang yang menggunakan shortcut dalam Photoshop menguasai keseluruhan jenis yang ada. Tentu saja, karena tidak semua orang mampu dan menerapkan shortcut dalam Photoshop yang jumlahnya mencapai 500 lebih.

Sebanyak itukah? Ini dia..

500 Lebih Daftar Lengkap Shortcut Photoshop CS5



1. Select Tools
V
Move tool
M (Shift+M)
Rectangular Marquee Tool (Elliptical Marquee tool)
L (Shift+L)
Lasso tool (Polygonal Magnetic Lasso tool)
W (Shift+W)
Magic Wand tool (Quick Selection tool)
C (Shift+C)
Crop tool (Slide tool, Slide Select tool)
I (Shift+I)
Eyedropper tool (Color Sampler tool, Note Tool, Count Tool)
J (Shift+J)
Spot Healing Brush tool (Healing Brush tool, Patch tool, Red Eye tool)
B (Shift+B)
Brush tool (Pencil tool, Color Replacement tool, Mixer Brush tool)
S (Shift+S)
Clone Stamp tool (Pattern Stamp tool)
Y (Shift+Y)
History Brush tool (Art History Brush tool)
E (Shift+E)
Eraser tool (Background Eraser tool, Magic Eraser tool)
G (Shift+G)
Gradient tool (Paint Bucket tool)
O (Shift+O)
Dodge tool (Burn tool, Sponge tool)
P (Shift+P)
Pen tool (Freeform Pen tool)
T (Shift+T)
Horizontal Type tool (Vertical Type tool, Type Mask tools)
A (Shift+A)
Path Selection tool (Direct Selection tool)
U (Shift+U)
Rectangle tool (Rounded Rectangle tool, Ellipse tool, Polygon tool, Line tool, Custom Shape tool)
K (Shift+K)
3D Object Rotate tool (Roll, Pan, Slide, Scale tool). PS extended only
N (Shift+N)
3D Camera Rotate tool (Roll,Pan, Walk, Zoom tool). PS extended only
H
Hand tool
R
Rotate View tool
Z
Zoom tool

2. View Images
Ctrl+Tab
Cycle through open documents
Shift+Ctrl+Tab
Switch to previous document
Shift+Ctrl+W
Close a file in Photoshop and open Bridge
Q
Toggle between Standard mode and Quick Mask mode
F/Shift+F
Toggle forward / toggle backward between Standard Screen Mode, Maximized Screen Mode, Full Screen Mode, and Full Screen Mode with menu bar
Space+F/Space+Shift+F
Toggle canvas color forward / toggle canvas color backwards
Double-click Hand tool
Fit image in window
Ctrl+1
Magnify 100%
Space
Temporary switch to Hand tool (when not in text-edit mode)
Shift+drag
Ctrl+Space
Temporarily switch to Zoom In tool
Alt+Space
Temporarily switch to Zoom Out tool
Space+drag
Move Zoom marquee while dragging with the Zoom tool
Shift+enter in Navigator panel zoom percentage box
Apply zoom percentage, and keep zoom percentage box active
Ctrl+drag over preview in Navigator panel
Zoom in on specified area of an image
Space+drag, / drag view area box in Navigator panel
Scroll image with Hand tool
Page Up/Page Down
Scroll up or down 1 screen
Shift+Page Up/Page Down
Scroll up or down 10 units
Home/End
Move view to upper-left corner or lower right corner
\ (backslash)
Toggle layer mask on/off as rubylith (layer mask must be selected)

3. Puppet Warp
Esc
Cancel completely
Ctrl+Z
Undo last pin adjustment
Ctrl+A
Select all pins
Ctrl+D
Deselect all pins
Shift+click
Select multiple pins
Shift+drag
Move multiple selected pins
H
Temporarily hide pins

4. Refine Edge
Ctrl+Alt+R
Open the Refine Edge dialog box
F
Cycle forward through preview modes
Shift+F
Cycle (backward) through preview modes
X
Toggle between original image and selection preview
P
Toggle between original selection and refined version
J
Toggle radius preview on and off
E
Toggle between Refine Radius and Erase Refinements tools

5. Filter Gallery
Alt+click a filter
Apply a new filter on top of selected
Alt+click a disclosure triangle
Open/close all disclosure triangles
Ctrl
Change Cancel button to Default
Alt
Change Cancel button to Reset
Ctrl+Z
Undo/Redo
Ctrl+Shift+Z
Step forward
Ctrl+Alt+Z
Step backward

6. Liquify
W
Forward Warp tool
R
Reconstruct tool
C
Twirl Clockwise tool
S
Pucker tool
B
Bloat tool
O
Push Left tool
M
Mirror tool
T
Turbulence tool
F
Freeze Mask tool
D
Thaw Mask tool
Alt+tool
Reverse direction for Bloat, Pucker, Push Left, and Mirror tools
Alt+drag in preview with Reconstruct tool, Displace, Amplitwist, / Affine mode selected
Continually sample the distortion
Arrow Leftarrow right in Brush Size, Density, Pressure, Rate, / Turbulent Jitter text box
Decrease/increase brush size by 2 (or density, pressure, rate, or turbulent jitter by 1). Hold down Shift to decrease/increase by 10
Arrow Leftarrow right with Brush Size, Density, Pressure, Rate, / Turbulent Jitter slider showing
Decrease/increase brush size by 2 (or density, pressure, rate, or turbulent jitter by 1). Hold down Shift to decrease/increase by 10
Tab
Cycle through controls on right from top
Shift+Tab
Cycle through controls on right from bottom
Alt
Change Cancel to Reset

7. Vanishing Point
X
Zoom 2x (temporary)
Ctrl+[+]/Ctrl+-
Zoom in / Zoom out
Ctrl+0 (zero)
Fit in view
Double-click Zoom tool
Zoom to center at 100%
]/[
Increase / Decrease brush size (Brush, Stamp tools)
Shift+]/Shift+[
Increase / Decrease brush hardness (Brush, Stamp tools)
Ctrl+Z
Undo last action
Ctrl+Shift+Z
Redo last action
Ctrl+D
Deselect all
Ctrl+H
Hide selection and planes
Arrow Keys
Move selection 1 pixel
Shift+Arrow Keys
Move selection 10 pixels
Ctrl+C
Copy
Ctrl+V
Paste
Ctrl+Shift+T
Repeat last duplicate and move
Ctrl+Alt+T
Create a floating selection from the current selection
Ctrl+drag
Fill a selection with image under the pointer
Ctrl+Alt+drag
Create a duplicate of the selection as a floating selection
Alt+Shift to rotate
Constrain selection to a 15° rotation
Ctrl+click the plane
Select a plane under another selected plane
Ctrl+drag
Create 90 degree plane off parent plane
Backspace
Delete last node while creating plane
Double-click the Create Plane tool
Make a full canvas plane, square to the camera
Ctrl+Shift+H
Show/hide measurements (Photoshop Extended only)
Ctrl+E
Export to a DFX file (Photoshop Extended only)
Ctrl+Shift+E
Export to a 3DS file (Photoshop Extended only)

8. Camera Raw Dialog Box
Z
Zoom tool
H
Hand tool
I
White Balance tool
S
Color Sampler tool
C
Crop tool
A
Straighten tool
B
Spot Removal tool
E
Red Eye Removal tool
Ctrl+Alt+1
Basic panel
Ctrl+Alt+2
Tone Curve panel
Ctrl+Alt+3
Detail panel
Ctrl+Alt+4
HSL/Grayscale panel
Ctrl+Alt+5
Split Toning panel
Ctrl+Alt+6
Lens Corrections panel
Ctrl+Alt+7
Camera Calibration panel
Ctrl+Alt+8
Presets panel
Ctrl+Alt+9
Open Snapshots panel
Ctrl+Alt+Shift+T
Parametric Curve Targeted Adjustment tool
Ctrl+Alt+Shift+H
Hue Targeted Adjustment tool
Ctrl+Alt+Shift+S
Saturation Targeted Adjustment tool
Ctrl+Alt+Shift+L
Luminance Targeted Adjustment tool
Ctrl+Alt+Shift+G
Grayscale Mix Targeted Adjustment tool
T
Last-used Targeted Adjustment tool
K
Adjustment Brush tool
G
Graduated Filter tool
]/[
Increase/decrease brush size
Shift+]/Shift+[
Increase/decrease brush feather
=/-
Increase/decrease Adjustment Brush tool flow in increments of 10
Alt
Temporarily switch from Add to Erase mode for the Adjustment Brush tool, or from Erase to Add mode
Alt+]/Alt+[
Increase/decrease temporary Adjustment Brush tool size
Alt+Shift+]/Alt+Shift+[
Increase/decrease temporary Adjustment Brush tool feather
Alt+=/Alt+-
Increase/decrease temporary Adjustment Brush tool flow in increments of 10
N
Switch to New mode from Add or Erase mode of the Adjustment Brush tool or the Graduated Filter
M
Toggle Auto Mask for Adjustment Brush tool
Y
Toggle Show Mask for Adjustment Brush tool
V
Toggle pins for Adjustment Brush tool, Toggle overlay for Graduated Filter, Spot Removal tool, or Red Eye Removal tool.
L/Ctrl+]
Rotate image left
R/Ctrl+[
Rotate image right
Ctrl+[+]/Ctrl+-
Zoom in / Zoom out
Ctrl
Temporarily switch to Zoom In tool. (Doesn't work when Straighten tool is selected. If Crop tool is active, temporarily switches to Straighten tool.)
Alt
Temporarily switch to Zoom Out tool and change the Open Image button to Open Copy and the Cancel button to Reset.
P
Toggle preview
F
Full screen mode
Shift
Temporarily activate the White Balance tool and change the Open Image button to Open Object. (Does not work if Crop tool is active.)
Click the first point; Shift+click additional points
Select multiple points in Curves panel
Ctrl+click in preview
Add point to curve in Curves panel
Arrow Keys
Move selected point in Curves panel (1 unit)
Shift+Arrow Keys
Move selected point in Curves panel (10 units)
Ctrl+R
Open selected images in Camera Raw dialog box from Bridge
Shift+double-click image
Open selected images from Bridge bypassing Camera Raw dialog box
Alt+drag Exposure, Recovery, / Black sliders
Display highlights that will be clipped in Preview
O
Highlight clipping warning
U
Shadows clipping warning
Ctrl+1 ... 5
(Filmstrip mode) Add 1 - 5 star rating
Ctrl+. (period) /Ctrl+, (comma)
(Filmstrip mode) Increase/decrease rating
Ctrl+6
(Filmstrip mode) Add red label
Ctrl+7
(Filmstrip mode) Add yellow label
Ctrl+8
(Filmstrip mode) Add green label
Ctrl+9
(Filmstrip mode) Add blue label
Ctrl+Shift+0 (zero)
(Filmstrip mode) Add purple label
Ctrl+K
Camera Raw preferences
Ctrl+alt (on open)
Deletes Adobe Camera Raw preferences

9. Black-and-White Dialog Box
Shift+Ctrl+Alt+B
Open the Black-and-White dialog box
Arrow Up/Arrow Down
Increase/decrease selected value by 1%
Shift+Arrow Up/Arrow Down
Increase/decrease selected value by 10%
Click+drag on the image
Change the values of the closest color slider

10. Curves
Ctrl+M
Open the Curves dialog box
[+]/-
Select next / previous point on the curve
Shift+click the points
Select multiple points on the curve
Ctrl+D
Deselect a point
Select a point and press delete
Delete a point on the curve
Arrow Keys
Move the selected point 1 unit
Shift+Arrow Keys
Move the selected point 10 units
Alt+drag black/white point sliders
Display highlights and shadows that will be clipped
Ctrl+click the image
Set a point to the composite curve
Shift+Ctrl+click the image
Set a point to the channel curves
Alt+click the field
Toggle grid size

11. Select and Move Objects
Any marquee tool (except single column and single row), press space+drag
Reposition marquee while selecting
Any selection tool+Shift+drag
Add to a selection
Any selection tool+Alt+drag
Subtract from a selection
Any selection tool (except Quick Selection tool)+Shift-alt+drag
Intersect a selection
Shift+drag
Constrain marquee to square or circle (if no other selections are active)
Alt+drag
Draw marquee from center (if no other selections are active)
Shift+Alt+drag
Constrain shape and draw marquee from center
Ctrl
Switch to Move tool (except when Hand, Slice, Path, Shape, or any Pen tool is selected)
Alt+drag
Switch from Magnetic Lasso tool to Lasso tool
Alt+click
Switch from Magnetic Lasso tool to polygonal Lasso tool
Enter/Esc/Ctrl+. (period)
Apply/cancel an operation of the Magnetic Lasso
Move tool+Alt+drag selection
Move copy of selection
Any selection+Arrow Keys
Move selection area 1 pixel
Move tool+Arrow Keys
Move selection 1 pixel
Ctrl+Arrow Keys
Move layer 1 pixel when nothing selected on layer
Magnetic Lasso tool+[/]
Increase/decrease detection width
Crop tool+Enter/Esc
Accept cropping or exit cropping
[/ (forward slash)
Toggle crop shield off and on
Ruler tool+Alt+drag end point
Make protractor
Shift+drag guide
Snap guide to ruler ticks (except when View Snap is unchecked)
Alt+drag guide
Convert between horizontal and vertical guide

12. Transform Selections, Selection Borders, and Paths
Alt
Transform from center or reflect
Shift
Constrain
Ctrl
Distort
Enter
Apply
Ctrl+. (period) /Esc
Cancel
Ctrl+Alt+T
Free transform with duplicate data
Ctrl+Shift+Alt+T
Transform again with duplicate data

13. Edit Paths
Direct selection tool+Shift+click
Select multiple anchor points
Direct selection tool+Alt+click
Select entire path
Pen (any Pen tool), Path Selection / Direct Selection tool+Ctrl+Alt+drag
Duplicate a path
Ctrl
Switch from Path Selection, Pen, Add Anchor Point, Delete Anchor Point, or Convert Point tools, to Direct Selection tool
Alt
Switch from Pen tool or Freeform Pen tool to Convert Point tool when pointer is over anchor or direction point
Magnetic Pen tool, double-click
Close path
Magnetic Pen tool, alt-double-click
Close path with straight-line segment

14. Painting
Any painting tool+Shift+Alt+right-click and drag
Select foreground color from color picker
Any painting tool+Alt/ any shape tool+alt (except when Paths option is selected)
Select foreground color from image with Eyedropper tool
Eyedropper tool+Alt+click
Select background color
Eyedropper tool+Shift
Color sampler tool
Color sampler tool+Alt+click
Deletes color sampler
Any painting / editing tool+1...9
Set opacity, tolerance, strength, or exposure for painting mode. 0 = 100%, 1 = 10%. Two numbers in quick succession (e.g. 45 = 45%) When airbrush option is enabled, use Shift+1...9)
Any painting / editing tool+Shift+number keys
Sets flow for painting mode 0 = 100%, 1 = 10%. Two numbers in quick succession (e.g. 45 = 45%) When airbrush option is enabled, use Shift+1...9)
Alt+Shift+1...9
Mixer Brush changes Mix setting
0...9
Mixer Brush changes Wet setting
0 (zero)
Mixer Brush changes Wet and Mix to zero
Shift+[+]/Shift+-
Cycle through blending modes
Backspace/Shift+Backspace
Open Fill dialog box on background or standard layer
Alt+Backspace/Ctrl+Backspace
Fill with foreground or background color
Ctrl+Alt+Backspace
Fill from history
Shift+Backspace
Displays Fill dialog box
[/ (forward slash)
Lock transparent pixels on/off
Any painting tool+Shift+click
Connects points with a straight line

15. Blending Modes
Shift+[+]/Shift+-
Cycle through blending modes
Shift+Alt+N
Normal
Shift+Alt+I
Dissolve
Shift+Alt+Q
Behind (Brush tool only)
Shift+Alt+R
Clear (Brush tool only)
Shift+Alt+K
Darken
Shift+Alt+M
Multiply
Shift+Alt+B
Color Burn
Shift+Alt+A
Linear Burn
Shift+Alt+G
Lighten
Shift+Alt+S
Screen
Shift+Alt+D
Color Dodge
Shift+Alt+W
Linear Dodge
Shift+Alt+O
Overlay
Shift+Alt+F
Soft Light
Shift+Alt+H
Hard Light
Shift+Alt+V
Vivid Light
Shift+Alt+J
Linear Light
Shift+Alt+Z
Pin Light
Shift+Alt+L
Hard Mix
Shift+Alt+E
Difference
Shift+Alt+X
Exclusion
Shift+Alt+U
Hue
Shift+Alt+T
Saturation
Shift+Alt+C
Color
Shift+Alt+Y
Luminosity
Sponge tool+Shift+Alt+D
Desaturate
Sponge tool+Shift+Alt+S
Saturate
Dodge tool/Burn tool+Shift+Alt+S
Dodge/burn shadows
Dodge tool/Burn tool+Shift+Alt+M
Dodge/burn midtones
Dodge tool/Burn tool+Shift+Alt+H
Dodge/burn highlights
Shift+Alt+N
Set blending mode to Threshold for bitmap images, Normal for all other images

16. Select and Edit text
Ctrl+drag type when Type layer is selected
Move type in image
Shift+arrow keysctrl+Shift+arrow keys etc.
Select Characters: Use Standard Windows Editing Shortcuts
Shift+click
Select characters from insertion point to mouse click point
Shift+click
Create a new text layer, when a text layer is selected in the Layers panel
Double-click, triple-click, quadruple-click, / quintuple-click
Select a word, line, paragraph, or story
Ctrl+H
Show/Hide selection on selected type
Ctrl
Display the bounding box for transforming text when editing text, or activate Move tool if cursor is inside the bounding box
Ctrl+drag a bounding box handle
Scale text within a bounding box when resizing the bounding box
Space+drag
Move text box while creating text box

17. Format Type
Horizontal Type tool+Ctrl+Shift+lc, /R
Align left, center, or right
Vertical Type tool+Ctrl+Shift+lc,   /R
Align top, center, or bottom
Ctrl+Shift+X
Choose 100% horizontal scale
Ctrl+Shift+Alt+X
Choose 100% vertical scale
Ctrl+Shift+Alt+A
Choose Auto leading
Ctrl+Shift+Q
Choose 0 for tracking
Ctrl+Shift+J
Justify paragraph, left aligns last line
Ctrl+Shift+F
Justify paragraph, justifies all
Ctrl+Shift+Alt+H
Toggle paragraph hyphenation on/off
Ctrl+Shift+Alt+T
Toggle single/every-line composer on/off
Ctrl+Shift+;
Decrease or increase type size of selected text 2 points or pixels
Alt+Arrow Down/Arrow Up
Decrease or increase leading 2 points or pixels
Shift+Alt+Arrow Down/Arrow Up
Decrease or increase baseline shift 2 points or pixels
Alt+Arrow Left/Arrow Right
Decrease or increase kerning/tracking 20/1000 ems

18. Slicing and Optimizing
Ctrl
Toggle between Slice tool and Slice Selection tool
Shift+drag
Draw square slice
Alt+drag
Draw from center outward
Shift+Alt+drag
Draw square slice from center outward
Space+drag
Reposition slice while creating slice
Right-click slice
Open context-sensitive menu

19. Photoshop CS5 Panels

All Panels
Alt+click New button
Set options for new items (except for Actions, Animation, Styles, Brushes, Tool Presets, and Layer Comps panels)
Alt+click delete button
Delete without confirmation (except for the Brush panel)
Shift+Enter
Apply value and keep text box active
Tab
Show/Hide all panels
Shift+Tab
Show/Hide all panels except the toolbox and options bar
Select tool and press enter
Highlight options bar
Shift+Arrow Up/Arrow Down
Increase/decrease selected values by 10
Action Panel
Alt+click the check mark next to a command
Turn command on and all others off, or turns all commands on
Alt+click
Turn current modal control on and toggle all other modal controls
Alt+double-click action / action set
Change action or action set options
Double-click recorded command
Display Options dialog box for recorded command
Ctrl+double-click an action
Play entire action
Alt+click the triangle
Collapse/expand all components of an action
Ctrl+click the Play button
Play a command
Alt+click the New Action button
Create new action and begin recording without confirmation
Shift+click the action/
Select contiguous items of the same kind
Ctrl+click the action/
Select discontiguous items of the same kind
Adjustment Panel
Alt+3 (red),
alt+4 (green),
alt+5 (blue)
Choose specific channel for adjustment
Alt+2
Choose composite channel for adjustment
Delete/Backspace
Delete adjustment layer
Alt+click Auto button
Define Auto options for Levels or Curves
Animation Panel (Frames Mode)
Shift+click second frame
Select/deselect multiple contiguous frames
Ctrl+click multiple frames
Select/deselect multiple discontiguous frames
Alt+Paste Frames command from the Panel pop-up menu
Paste using previous settings without displaying the dialog box
Animation Panel (Timeline Mode, PS extended)
Space
Start playing the timeline or Animation panel
Alt+click the current-time display in the upper-left corner of the timeline.
Switch between timecode and frame numbers (current time view)
Alt+click
Expand and collapse list of layers
Hold down the Shift key when clicking the next/previous Frame buttons (on either side of the Play button).
Jump to the next/previous whole second in timeline
Hold down the Shift key while dragging the current time.
Increase playback speed
Hold down the ctrl key while dragging the current time.
Decrease playback speed
Shift+drag
Snap an object (keyframe, the current time, layer in point, and so on) to the nearest object in timeline
Alt+drag (first / last keyframe in the selection)
Scale (evenly distribute to condensed or extended length) a selected group of multiple keyframes
Arrow Left/Page Up
Back one frame
Arrow Right/Page Down
Forward one frame
Shift+Arrow Left/Shift+Page Up
Back ten frames
Shift+Arrow Right/Shift+Page Down
Forward ten frames
Home/End
Move to the beginning / to the end of the timeline
Shift+Home/Shift+End
Move to the beginning / to the end of the work area
Arrow Up
Move to "In" point of the current layer
Arrow Down
Move to the "Out" point of the current layer
Shift+Arrow Up/Shift+Arrow Down
Back 1 second / Forward 1 second
Esc
Return a rotated document to its original orientation
Brush Panel
Alt+click brush
Delete brush
Double-click brush
Rename brush
Alt+right click+drag left / right
Change brush size
Alt+right click+drag up / down
Decrease/increase brush softness/hardness
, (comma) / . (period)
Select previous/next brush size
Shift+, (comma) /Shift+. (period)
Select first/ Select last brush
Caps Lock/Shift+Caps Lock
Display precise cross hair for brushes
Shift+Alt+P
Toggle airbrush option
Channels Panel
Ctrl+3 (red),
ctrl+4 (green),
ctrl+5 (blue)
Select individual channels
Ctrl+2
Select composite channel
Ctrl+click channel thumbnail, or
alt+Ctrl+3 (red),
alt+Ctrl+4 (green),
alt+Ctrl+5 (blue)
Load channel as selection
Ctrl+Shift+click channel thumbnail.
Add to current selection
Ctrl+Alt+click channel thumbnail
Subtract from current selection
Ctrl+Shift+Alt+click channel thumbnail
Intersect with current selection
Alt+click Save Selection As Channel button
Set options for Save Selection As Channel button
Ctrl+click Create New Channel button
Create a new spot channel
Shift+click color channel
Select/deselect multiple color-channel selection
Shift+click alpha channel
Select/deselect alpha channel and show/hide as a rubylith overlay
Double-click alpha / spot channel thumbnail
Display channel options
~
Toggle composite and grayscale mask in Quick Mask mode
Clone Source Panel
Alt+Shift
Show Clone Source (overlays image)
Alt+Shift+Arrow Keys
Nudge Clone Source
Alt+Shift+;
Rotate Clone Source
Alt+Shift+[/]
Scale (increase or reduce size) Clone Source
Color Panel
Alt+click color in color bar
Select background color
Right-click color bar
Display Color Bar menu
Shift+click color bar
Cycle through color choices
History Panel
Alt+new Snapshot
Create a new snapshot
Double-click snapshot name
Rename snapshot
Ctrl+Shift+Z
Step forward through image states
Ctrl+Alt+Z
Step backward through image states
Alt+click the image state
Duplicate any image state, except the current state
Alt+clear History
Permanently clear history (no Undo) in History panel pop-up menu
Info Panel
Click eyedropper icon
Change color readout modes
Click crosshair icon
Change measurement units
Layers Panel
Ctrl+click layer thumbnail
Load layer transparency as a selection
Ctrl+Shift+click layer thumbnail.
Add to current selection
Ctrl+Alt+click layer thumbnail.
Subtract from current selection
Ctrl+Shift+Alt+click layer thumbnail.
Intersect with current selection
Ctrl+click filter mask thumbnail
Load filter mask as a selection
Ctrl+G
Group layers
Ctrl+Shift+G
Ungroup layers
Ctrl+Alt+G
Create/release clipping mask
Ctrl+Alt+A
Select all layers
Ctrl+Shift+E
Merge visible layers
Alt+click New Layer button
Create new empty layer with dialog box
Ctrl+click New Layer button
Create new layer below target layer
Alt+.. (period)
Select top layer
Alt+,, (comma)
Select bottom layer
Shift+Alt+[/]
Add to layer selection in Layers panel
Alt+[/]
Select next layer down/up
Ctrl+[/]
Move target layer down/up
Ctrl+Shift+Alt+E
Merge a copy of all visible layers into target layer
Highlight layers you want to merge, then ctrl+E
Merge layers
Ctrl+Shift+[/]
Move layer to bottom or top
Alt+ Merge Down command from the Panel pop-up menu
Copy current layer to layer below
Alt+ Merge Visible command from the Panel pop-up menu
Merge all visible layers to a new layer above the currently selected layer
Right-click the eye icon
Show/hide this layer/layer group only or all layers/layer groups
Alt+ click the eye icon
Show/hide all other currently visible layers
[/ (forward slash)
Toggle lock transparency for target layer, or last applied lock
Double-click layer effect/style
Edit layer effect/style, options
alt-double-click layer effect/style
Hide layer effect/style
Double-click layer
Edit layer style
Shift+click vector mask thumbnail
Disable/enable vector mask
Double-click layer mask thumbnail
Open Layer Mask Display Options dialog box
Shift+click layer mask thumbnail
Toggle layer mask on/off
Shift+click filter mask thumbnail
Toggle filter mask on/off
Alt+click layer mask thumbnail
Toggle between layer mask/composite image
Alt+click filter mask thumbnail
Toggle between filter mask/composite image
\ (backslash), /Shift+Alt+click
Toggle rubylith mode for layer mask on/off
Double-click type layer thumbnail
Select all type; temporarily select Type tool
Alt+click the line dividing two layers
Create a clipping mask
Double-click the layer name
Rename layer
Double-click the filter effect
Edit filter settings
Double-click the Filter Blending icon
Edit the Filter Blending options
Ctrl+click New Group button
Create new layer group below current layer/layer set
Alt+click New Group button
Create new layer group with dialog box
Alt+click Add Layer Mask button
Create layer mask that hides all/selection
Ctrl+click Add Layer Mask button
Create vector mask that reveals all/path area
Ctrl+Alt+click Add Layer Mask button
Create vector mask that hides all or displays path area
Right-click layer group and choose Group Properties, / double-click group
Display layer group properties
Shift+click
Select/deselect multiple contiguous layers
Ctrl+click
Select/deselect multiple discontiguous layers
Layers Comps Panel
Alt+click Create New Layer Comp button
Create new layer comp without the New Layer Comp box
Double-click layer comp
Open Layer Comp Options dialog box
Double-click layer comp name
Rename in-line
Shift+click
Select/deselect multiple contiguous layer comps
Ctrl+click
Select/deselect multiple discontiguous layer comps
Paths Panel
Ctrl+click pathname
Load path as selection
Ctrl+Shift+click pathname
Add path to selection
Ctrl+Alt+click pathname
Subtract path from selection
Ctrl+Shift+Alt+click pathname
Retain intersection of path as selection
Ctrl+Shift+H
Hide path
Alt+click button
Set options for Fill Path with Foreground Color button, Stroke Path with Brush button, Load Path as a Selection button, Make Work Path from Selection button, and Create New Path button
Swatches Panel
Click in empty area of panel
Create new swatch from foreground color
Ctrl+click swatch
Set swatch color as background color
Alt+click swatch
Delete swatch

20. 3D tools (PS Extended)
N
Enable 3D camera tools
Alt+Ctrl+X
Hide nearest surface
Alt+Shift+Ctrl+X
Show all surfaces
right-click /Alt
Change between Rotate, Roll, Drag, Slide, and Scale 3D Object Tool
Shift
Scale on the Y plane

21. Measurement (PS Extended)
Shift+Ctrl+M
Record a measurement
Ctrl+D
Deselects all measurements
Ctrl+A
Selects all measurements
Shift+Ctrl+H
Hide/show all measurements
Backspace
Removes a measurement
Arrow Keys
Nudge the measurement
Shift+Arrow Keys
Nudge the measurement in increments
Ctrl+left/right arrow key
Extend/shorten selected measurement
Shift+Ctrl+left/right arrow key
Extend/shorten selected measurement in increments
Ctrl+up/down arrow key
Rotate selected measurement

22. DICOM files (PS Extended)
Z
Zoom tool
H
Hand tool
W
Window Level tool
Ctrl+A
Select all frames
Ctrl+D
Deselect all frames except the current frame
Arrow Keys
Navigate through frames

23. Extract and Pattern Maker (plug-in)

Extract and Pattern Maker
Ctrl+0 (zero)
Fit in window
Ctrl+[+]/Ctrl+-
Zoom in / Zoom out
Tab
Cycle through controls on right from top
Shift+Tab
Cycle through controls on right from bottom
Space
Temporarily activate Hand tool
Alt
Change Cancel to Reset
Extract Only
B
Edge Highlighter tool
G
Fill tool
I
Eyedropper tool
C
Cleanup tool
T
Edge Touchup tool
Alt+Edge Highlighter/Eraser tool
Toggle between Edge Highlighter tool and Eraser tool
ctrl with Edge Highlighter tool selected
Toggle Smart Highlighting
Alt+Delete
Remove current highlight
Ctrl+Delete
Highlight entire image
Shift+click with Fill tool selected
Fill foreground area and preview extraction
Ctrl+drag
Move mask when Edge Touchup tool is selected
Alt+drag
Add opacity when Cleanup tool is selected
X
Toggle Show menu options in preview between Original and Extracted
Shift+X
Enable Cleanup and Edge Touchup tools before preview
F
Cycle through Display menu in preview from top to bottom
Shift+F
Cycle through Display menu in preview from bottom to top
Arrow Down/arrow up in Brush Size text box
Decrease/increase brush size by 1
Arrow Left/arrow right with Brush Size Slider showing
Decrease/increase brush size by 1
0...9
Set strength of Cleanup or Edge Touchup tool
Pattern Maker Only
Ctrl+D
Delete current selection
Ctrl+Z
Undo a selection move
Ctrl+G
Generate or generate again
Shift+Alt+select
Intersect with current selection
X
Toggle view: original/generated pattern
Home
Go to first tile in Tile History
End
Go to last tile in Tile History
arrow leftpage up
Go to previous tile in Tile History
arrow rightpage down
Go to next tile in Tile History
Delete
Delete current tile from Tile History
arrow rightarrow leftarrow up, /Arrow Down
Nudge selection when viewing the original
Shift+arrow rightarrow leftarrow up, /Arrow Down
Increase selection nudging when viewing the original

24. Function keys
F1
Start Help
F2
Cut
F3
Copy
F4
Paste
F5
Show/Hide Brush panel
F6
Show/Hide Color panel
F7
Show/Hide Layers panel
F8
Show/Hide Info panel
F9
Show/Hide Actions panel
F12
Revert
Shift+F5
Fill
Shift+F6
Feather Selection
Shift+F7
Inverse Selection


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